One hour, forty two minutes and five seconds into the keynote stream, he revealed that the Pro Display’s stand is a separate $999 purchase. But then there was one more thing, and not the good kind. That’s pricey, but reasonable considering all of the features it offers. John Ternus, the company’s VP of hardware engineering, had just revealed that the Pro Display XDR, its new high-end 6K monitor, will cost $4,999. You can pinpoint the exact moment when Apple lost the WWDC audience on Monday. Similar monitors typically cost upwards of $10,000, and Apple compared it to one costing $43,000.īut the Internet has had a lot to say about the optional stand …Įngadget had this to say about the reaction in the room. This is a true reference-grade monitor designed for critical color work by photographers, videographers, and filmmakers. There wasn’t too much reaction to the $4999 starting price of the monitor itself, or even the $1000 premium for the low-reflectivity upgrade. Apple didn’t just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it.
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